Healthcare

Industry Summary

Healthcare industry comprising of hospitals, medical devices, clinical trials, outsourcing, telemedicine, medical tourism, health insurance and medical equipment, has become one of India’s largest sector, both in terms of revenue and employment.
Healthcare market in India is expected to reach US$ 372 billion by 2022, driven by rising income, better health awareness, lifestyle diseases and access to insurance.
GOI aims to increase expenditure towards the healthcare sector to 3% of the GDP by 2022. Also, the number of allopathic doctors with recognized medical qualifications have increased to 1.27 million in July 2021 from 0.83 million in 2010.
Over the next 10 years, National Digital Health Blueprint can unlock incremental economic value of over $200 billion for the health sector.
Recent development in the healthcare sector include the introduction of telemedical services. The Health Ministry’s ‘eSanjeevani Telemedicine’ , an online OPD service crossed 12 million teleconsultations as on September 2021

Step 1

marketing/marketing research, services offered/branding, pricing, distribution/logistics, promotion

Step 2

clinical operations- quality, process, innovation; marketing - patient satisfaction

Step 3

follow-up-clinical, marketing; billing; follow-on- clinical, marketing

Rise in population
Rising income levels
Increase of awareness among people
Adoption of health insurance
Increase in personal health expenditure
Changing lifestyles and transformation of disease profile of India from communicable diseases to non-communicable diseases such as cancer, diabetes and cardio- vascular diseases
Allocation of 35000 crores towards healthcare in Union Budget 2021

External (patients, patients' families, visitors, referring physicians, doctors' offices, blood donors, and third-party payers)
Internal (nurses, staff physicians and other professionals, students, trainees, employees, departments, and committees)