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IT Enabled Services

Industry Summary

  • IT & BPM sector contributes ~8% to India's GDP and is a major employment generator.
  • India is the world's largest sourcing destination for the IT industry, accounting for approximately 55% of the US$ 200-250 billion global services sourcing business in 2019-20.
  • The IT industry employs 4.5 million people as of FY21.
  • Key trends include Cloud Computing, AI/ML, Digital Transformation, and Remote Working models.
  • Software product industry is expected to reach US$ 100 billion by 2025.

Value Chain

Step 1

Business Development

Bidding, Client Acquisition, Contract Negotiation

Step 2

Requirement Analysis

Understanding client needs, scope definition

Step 3

Design & Development

Software architecture, coding, testing

Step 4

Deployment

Implementation, User Training

Step 5

Maintenance & Support

Bug fixes, updates, managed services

Cost Drivers

  • Employee Salaries (Major component)
  • Infrastructure & Facility costs
  • Software Licenses & Tools
  • Travel & Visa costs
  • Training & Upskilling

Revenue Drivers

  • Billable Hours/Man-months
  • Fixed Price Projects
  • Licensing Fees (for products)
  • Subscription/SaaS models
  • Managed Services fees

Growth Drivers

  • Digital Transformation across industries
  • Cloud Migration
  • Emerging technologies (AI, IoT, Blockchain)
  • Cost arbitrage advantage of India
  • Government support (STPI, SEZs)

Key Customers

  • BFSI (Banking, Financial Services, Insurance)
  • Retail & CPG
  • Healthcare
  • Manufacturing
  • Telecom & Media

Key Players

  • TCS (Tata Consultancy Services)
  • Infosys
  • Wipro
  • HCL Technologies
  • Tech Mahindra
  • Mindtree

Channels

  • Direct Sales/B2B
  • Global Delivery Centers
  • Strategic Partnerships
  • Consulting